Founder & CEO · Trendline Strategies
"A trusted strategist and principled advisor to senior leaders and executive teams — recognized for navigating the intersection of law, policy, and business."
15+ years navigating the intersection of law, policy, and business — across government, Fortune 500, and private practice.
About Jonay
Jonay Holkins is the Founder and CEO of Trendline Strategies, a consulting firm that helps businesses navigate the intersection of law, policy, and business to achieve growth, manage risk, and expand opportunity. With more than 15 years of experience across government, the private sector, and nonprofits, she is recognized as a trusted strategist and principled advisor to senior leaders and executive teams.
Before founding Trendline Strategies, Jonay served as Senior Director of Policy & Corporate Initiatives at the Business Roundtable, where she worked with Fortune 500 companies to strengthen workforce development. She led initiatives on skills-based hiring, second chance employment, and partnerships with Historically Black Colleges and Universities, building coalitions that advanced business performance while expanding economic opportunity.
Her career also spans all three branches of the federal government. In the legislative branch, she served as Counsel to a senior member on the House Judiciary Committee. In the executive branch, she contributed to high-profile matters within the White House Counsel's Office and the Presidential Personnel Office during the Obama Administration. In the judicial branch, she began her legal career as a clerk for the Chief Judge of the U.S. District Court for the District of Arizona.
After clerking, she was a senior litigation associate at a Washington, D.C. law firm, representing clients nationwide on constitutional and administrative law, federal contracts and grants, and the False Claims Act.
Jonay holds a B.A. in Public Health Studies from Johns Hopkins University and a J.D. from the University of Arizona. She is widely regarded as a strategist, innovator, and legal designer committed to advancing responsible business practices and driving lasting impact.
Career
Key Roles & Experience
A career spanning Fortune 500 advisory, federal government service, and private practice — bringing a rare 360° perspective to every client engagement.
01
Private Sector · Policy
Business Roundtable
Senior Director, Policy & Corporate Initiatives
Led workforce development initiatives with Fortune 500 companies — including skills-based hiring, second chance employment, and HBCU partnerships — advancing both business performance and economic opportunity.
02
Legislative Branch
House Judiciary Committee
Counsel
Served as Counsel to a senior member of the House Judiciary Committee, providing legal analysis and strategic counsel on legislation, oversight, and policy matters before the Committee.
03
Executive Branch
White House Counsel's Office
Obama Administration
Contributed to high-profile matters within the White House Counsel's Office and the Presidential Personnel Office, gaining rare insight into executive branch operations at the highest level.
04
Judicial Branch
U.S. District Court, D. Arizona
Law Clerk to the Chief Judge
Began her legal career clerking for the Chief Judge of the U.S. District Court for the District of Arizona, developing deep expertise in federal procedure and judicial reasoning.
05
Private Practice
Washington, D.C. Law Firm
Senior Litigation Associate
Represented clients nationwide on constitutional and administrative law, federal contracts and grants, and the False Claims Act — bringing rigorous legal analysis to complex disputes.
06
Founded
Trendline Strategies
Founder & CEO
Founded Trendline Strategies to bring a true 360° government perspective to strategic advisory — helping organizations navigate business, policy, and law to grow, manage risk, and expand opportunity.
Government Experience
All Three Branches of Federal Government
A rare credential — experience at the highest levels of the legislative, executive, and judicial branches of the U.S. federal government.
Legislative Branch
Congress
House Judiciary Committee
House Education & Workforce Committee
Provided legal analysis and strategic counsel on legislation, oversight matters, and policy before Congress's most consequential committees.
Executive Branch
The White House
White House Counsel's Office
Presidential Personnel Office
Contributed to high-profile matters at the center of executive branch operations and policy during the Obama Administration.
Judicial Branch
Federal Courts
Law Clerk, Chief Judge, U.S. District Court (D. Ariz.)
Began her legal career with a federal clerkship — the foundational experience that shaped her rigorous approach to legal and policy analysis.
Recognition
“A strategist, innovator, and legal designer committed to advancing responsible business practices and driving lasting impact.”
Areas of Expertise
WORK WITH JONAY
Jonay works with a select group of organizations ready to navigate complexity with clarity — and turn political uncertainty into strategic advantage.
