WHO WE ARE
A strategic advisory firm supporting companies, associations, and non-profits navigating the shifting landscape of business, policy, and law.
We don't just react to headlines — we understand the trendlines that shape them.
OUR WORK
We go beyond traditional government relations. From the White House to Congress to the Courts, we connect insights across all branches of government.
01
We immerse ourselves in the complexities of your organization — its market dynamics, stakeholder ecosystems, and strategic imperatives.
02
We identify which political trajectories threaten your business model before market consensus and develop strategic options.
03
By building coalitions and activating key stakeholders, we help clients influence the trajectory of policy.
04
At Trendline, we align strategy with momentum — so clients are not just prepared for what’s next, but positioned to lead it.
OUR MISSION
Trendline is committed to fostering responsible business practices that drive sustainable success. We support leaders with developing and advancing policies and practices that enhance economic opportunities for all Americans.
Our focus is on achieving long-term gains while creating value for stakeholders — customers, employees, and communities.
FOUNDER & CEO
Jonay is an attorney and government affairs professional who brings 15 years of experience navigating the intersection of business, policy, nonprofits, and government — including work with Fortune 500 companies and service across the executive, legislative, and judicial branches of the federal government.
OUR FOUNDATION
Trendline was founded on four key values that guide how we support our clients and engage with stakeholders.
I
Authenticity is at the heart of our business — being genuine, transparent, and true to our principles in every interaction. It strengthens brand identity, customer loyalty, and employee engagement.
II
At Trendline, we strive for excellence. By relentlessly focusing on results and evaluating our work, we build a foundation of sustainable success for our clients.
III
Innovation fosters growth and competitive edge. We are agile and forward-looking, anticipating trends to maximize value to customers, shareholders, and stakeholders.
IV
Integrity is essential to our success. Whether building trust with stakeholders or applying data-driven solutions, it allows for informed decision-making and reliable service.
